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Case Study 02Consumer ElectronicsGlobal

300 Salespeople.25 Countries.One AgenticSupply Chain.

Transforming a global consumer electronics business from spreadsheet-driven operations to an intelligent, AI-powered supply chain and retail network.

Deployed & Operational
25
Countries
100+
Retail Outlets
(Airports & Electronics Stores)
300+
Field Salespeople
End-to-End
Procurement & Distribution
(from factory to retail)
25
Countries
100+
Retail Outlets
(Airports & Electronics Stores)
300+
Field Salespeople
End-to-End
Procurement & Distribution
(from factory to retail)
Overview

A global brand. A complex operation.A smarter way to run it.

A fast-growing consumer electronics company operates across 25+ countries, with products sold through airport outlets and shop-in-shop counters inside major electronics retailers.

The Lab Upstairs helped transform its operations by connecting sales, inventory, procurement and distribution, and deploying AI agents to automate key operational workflows, from demand forecasting to factory procurement and retail replenishment.

Industry
Consumer Electronics
Market
Global (25+ countries)
Channels
Airports & Electronics Retailers
Engagement
Operational Transformation
Status
Deployed & Live
The business

From global retail presenceto operational complexity.

The company sells a wide range of audio, wearables and lifestyle electronics through 100+ retail outlets and a 300+ member field sales organization.

Behind the retail network is a complex supply chain that sources products from factories in China, manages shipments, and distributes inventory across countries and retail locations.

25+
Countries
100+
Retail Outlets
300+
Field Salespeople
1
Global Supply Chain
The challenge

Important data. Manual processes.Limited visibility.

Key operational information was scattered across Google Sheets, Excel files and manual emails. This made it difficult to manage procurement, replenishment and distribution efficiently.

Fragmented Sales Data

Daily sales and inventory information scattered across locations and spreadsheets.

Manual Procurement

Purchase orders to factories were triggered manually through emails.

Reactive Replenishment

Inventory planning depended on manual review of sales and stock levels.

Complex Distribution

Shipping coordination and outlet allocation required significant manual effort.

The solution

AI agents that connect sales,procurement and distribution.

We built a unified data foundation and deployed specialized AI agents to manage the end-to-end operational workflow, from retail sales to factory procurement and outlet replenishment.

01

Sales & Demand Intelligence Agent

Analyzes sales velocity, SKU performance and market trends to forecast replenishment needs.

02

Inventory Replenishment Agent

Monitors stock by location, calculates days of cover and generates replenishment requests.

03

Factory Procurement Agent

Converts approved demand into factory purchase orders and tracks confirmations.

04

Shipment & Allocation Agent

Prepares shipping instructions, allocates inventory across countries and tracks fulfilment.

05

Reconciliation & Exception Agent

Matches orders, shipments, receipts, invoices and payments, flagging mismatches for review.

How it works

From a retail sale to a replenishedoutlet, automatically.

AI agents turn everyday sales signals into operational actions, with human approvals at key points.

01

Retail Sales Captured

Sales and inventory data from 100+ outlets across 25+ countries.

02

Demand Agent Identifies Needs

Analyzes SKU velocity, trends and stock coverage.

03

Procurement Agent Creates Orders

Generates factory purchase requests and draft POs.

04

Human Approval

Operations team reviews and authorizes quantities and commercial terms.

05

Shipment Agent Coordinates

Triggers shipping notices and allocates inventory to outlets.

06

Reconciliation Agent Verifies Closure

Matches receipts, invoices and payments, escalating exceptions.

Business impact

A more efficient, scalableand responsive operation.

The transformation is delivering value across key operational areas.

Lower Operational Workload

Significantly reduced manual data processing, procurement coordination and shipment management.

Improved Product Availability

Fewer stockouts and better replenishment across retail locations.

Better Working Capital

More accurate inventory planning and reduced overstock.

Greater Sales Potential

Ensure high-demand products are available where they sell.

The bigger picture

Enabling global growthwithout proportional overhead.

By automating procurement, replenishment and distribution workflows, the business can scale its retail network and product range without its back-office workload growing at the same pace.

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Tell us what your business runs on today. We’ll help you explore what it could become.

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